US-based Splice, a key platform for music creators when it comes to samples and tools, wanted to improve the performance of their marketing campaigns in France, a market in which they identified a big business potential.
With a great brand identity and tone of voice developed in the US market, we decided to start the work by better understanding their French users through market research. Based on the insights we identified, we decided to test 3 different approaches through a digital and social media campaign.
Our team of French copywriters and art directors worked on translating the tone of voice into French while adapting the messages to match the various types of audiences and angles identified.
We also identified and worked with French influencers on high-virality platforms such as TikTok to promote Splice to their community and boost brand awareness and trust.
An overall well-performing campaign that boosted sales and conversion in France
Best format & angles identified for future campaigns in France
Baseline, taglines, and ad copy in France faithful to the US brand identity but resonating for French audiences