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Capabilities

What we do

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We are here to help you from idea to action plan.

We don’t believe in creative intuitions. We are pragmatic. We analyze data and gather relevant insights before producing any type of creative content. Because we believe that brand and performance should always work together.

 

 

Our method

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We believe in data-led branding and content creation.

ICC (Intelligent content creation) method is based on creating visuals, brand assets and much more basing ourselves not on intuition and aesthetics but first on analytical data that will help your brand not only look good but also perform.

 

 

Our offer

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One unified holistic data-led approach

BRAND STRATEGY
Certified & pre-tested brand strategy

CREATIVE PRODUCTION
Tailor-made and consumer-centric content

GROWTH ACTIVATION
Insightful and targeted media mix activation

 

We specialize in:

Collaborative brand strategy:

We help you define your brand value proposition and validate your product-market fit by testing different approaches towards real people.
And then we build your communication assets:

  • Naming
  • Logos
  • Digital playbook 
  • Packaging
  • Messaging and brand positioning
  • Sonic Branding / Musical Identity in partnership with Nautilus Production

Community centric marketing activation:

Always performance-oriented, we develop multiple concepts to activate your audience and engage with them on platforms they really care about.

  • Tribes identification (based on your brand and your competitors)
  • Audience insights
  • Recommendations for activation, conquest and market ownership

Social media growth and co-creation:

We help you grow and involve your social media audience by providing customized content, copy and creatives. We manage your online community and share monthly social curations to identify key trends and new social formats to explore.

  • Social playbook
  • Community management
  • Content calendar
  • Social monitoring
  • Influencers activation

Multi-niche media buying:

We develop multi-niche media campaigns by testing several creative approaches for each targeted audience to find best performing combinations. We optimize your campaign and make strategic adjustments.



  • Paid social
  • Paid search
  • Semantic display network

 


Email marketing automation:

We make sure you send out relevant emails to your subscribers. Working with your own database and your website data, we help you segment both leads and customers into different groups to ensure that they receive the offers and messages they are interested in.


  • Emails drips strategy recommendation
  • Onboarding for new clients
  • Non clients / hot leads email drips
  • Monthly newsletters