Connecting the Sofive community with the French Ligue 1

The needs

For the second year, Sofive and Ligue 1 joined forces to organize in all Sofive soccer centers the Rivalry Week. All week long, the online and offline Sofive community had a chance to win awesome prizes and celebrate the League of Talents with broadcasting of all Ligue 1 Uber Eats matches.

The answer

Bring the celebration online!

We built and designed a dedicated social media calendar to generate awareness and interactions among all 10 Sofive social media accounts. 
Best goals videos, players special messages as well as fun facts and historic data about the Ligue 1 were used to share more than 30 content per account during the week.

The results

• 100+ social content produced
  
• 315k people reached online
  
• 30k social interactions
  
• 5k giveaway participants