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SO’BiO étic

How to emerge on the US cosmetics market through a comprehensive social media strategy



The needs

SO’BiO étic, a French organic cosmetics company, needed help on launching their brand in the US market in an impactful and efficient way.





The answer

In order to maximize the impact of the launch, we worked on the redefinition of their overall image and brand strategy, coming up with a new tagline and more impactful key visuals for each of their product lines.

This effort was further supported by helping SO'BiO étic develop their brand social media guidelines and restructure their website technically and aesthetically.

We continue to work with SO'BiO étic on building audiences and brand awareness in the US since the launch, engaging their community on social media through an organic and paid strategy, influencer relations and creative direction and execution.





The results

  • 8k+ followers on IG 6 month post-launch
  • 20+ influencer collaboration
  • 4 product lines launched in 2021