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Obvious Wines

How to shift from a retail to a digital-first strategy



The needs

During Covid-19, Obvious Wines, a French wine seller in California needed help to shift their retail strategy towards digital to generate new streams of revenue.



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Obvious Wine - Simply Rosé


The solution

We developed multi-niche media campaigns by testing several creative approaches for each targeted audience to find the best-performing combinations.

We optimized media campaigns and made strategic adjustments.





The results

  • CPA/3 thanks to creatives and targeting optimization