Identify the right value proposition that resonates in the US market through test and learn to find the most relevant audiences and activate them through the most efficient channels.
Once the product-market fit was validated with real-person testing, we were able to deploy the launch plan:
- developing best creative direction to translate the product positioning, brand image and tone of voice
- deploying the communications and marketing assets (name, logo, digital playbook, packaging, photoshoot)
- identifying tribes to target precise audience
- using a crowdfunding campaign to build and launch the brand
- implementing of a tailored media strategy (content creation an diffusion) to grow their community on social media
