In order to maximize the impact of the launch, we worked on the redefinition of their overall image and brand strategy, coming up with a new tagline and more impactful key visuals for each of their product lines.
This effort was further supported by helping SO'BiO étic develop their brand social media guidelines and restructure their website technically and aesthetically.
We continue to work with SO'BiO étic on building audiences and brand awareness in the US since the launch, engaging their community on social media through an organic and paid strategy, influencer relations and creative direction and execution.
