We decided on a collaborative methodology to redefine the brand purpose with a core team at Le Mini Macaron, starting with consumer insights.
To fully understand our audience, we measured brand experience through an online survey administered to existing customers, and leveraged them to define Le Mini Macaron's purpose, vision, values and promise to customers.
This resulted in a renewed brand identity and tone of voice, reflecting the playfulness and freshness of their products and values, allowing the brand to better emerge globally.
