SO’BiO étic Hosts Inaugural US Event: SO’Beauty Day in Santa Monica

SO’BiO étic Hosts Inaugural US Event: SO’Beauty Day in Santa Monica

SO’BiO étic Hosts Inaugural US Event: SO’Beauty Day in Santa Monica

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5 min

In today's digital age, countless brands successfully launch and thrive using only online platforms for marketing, communications, and sales. However, creating memorable experiences that truly resonate with consumers and embody a brand's core values often requires a tangible, physical presence.

Recognizing this, SO’BiO étic, a brand deeply committed to ethics and clean beauty, organized its first physical event in the United States following their online debut last summer. The event, aptly named SO’Beauty Day, was designed to reflect the brand's dedication to sustainability, self-celebration, authenticity, and the quintessential French slow-living style.

The event took place in Santa Monica, California, a city synonymous with well-being. It brought together a select group of influencers and their followers for a day of connection and exploration. Attendees participated in yoga sessions, enjoyed a French vegan meal inspired by SO’BiO étic's key organic skincare ingredients, and engaged in a flower crown workshop. Given that all guests were advocates of clean beauty and sustainability, the event provided a valuable platform for discussions on sustainable cosmetics, organic certifications, and the significance of natural ingredients.



The SO’Beauty Day also offered guests the opportunity to explore and test a range of SO’BiO étic products, allowing them to identify their favorites. This diverse group, representing a variety of ages and skin concerns, provided insightful feedback on the products currently available in the US and those anticipated in the future.




As a parting gift, attendees received a curated selection of sustainable goodies, including an organic US cotton tote bag, reusable cotton pads, organic teas, a reusable bottle made from ocean-bound plastic by Ocean Bottle, and a tree planted in their name.


The event's online reach was impressive, with guests sharing their experiences, resulting in over 189,000 views. The engagement rate soared to 12%, with an average story view completion rate of 85%. This successful event marks a significant step for SO’BiO étic in expanding its presence in the US market.

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