I want to transform my marketing into a growth engine
Purpose:
Our Marketing Scorecard tool delivers a detailed analysis of your marketing function and provides actionable recommendations to build a best-in-class marketing strategy.
What We Evaluate:
Deep-dive analysis of each marketing channel
Detailed assessment of individual marketing components
Performance evaluation of current strategies
Gap analysis against industry benchmarks
Our Approach:
Competitive Analysis: In-depth benchmark of competitor offerings to identify industry standards and best practices
Data-Driven Insights: Thorough analysis of key marketing metrics across all channels (Social, SEO, Paid Media, Analytics)
Stakeholder Input: 6-9 targeted interviews with service managers and potential partners to understand capabilities and ongoing initiatives
Initial Assessment: Development of a preliminary scorecard based on collected insights and research
Purpose:
We transform insights into action. Following the audit, we develop a concrete action plan designed to drive both immediate and long-term impact on your marketing organization.
What We Deliver:
Comprehensive scorecard review
Prioritized implementation roadmap
Clear workstream identification and sequencing
Our Approach:
Collaborative Prioritization: Interactive workshop to rank initiatives based on business impact and implementation timeline
Strategic Mapping: Development of a detailed workstream matrix that evaluates business impact versus required effort
Action Planning: Creation of a comprehensive roadmap identifying:
Quick wins
Priority initiatives
Secondary objectives
Implementation Strategy: Final presentation of actionable recommendations with clear next steps
Purpose:
Transform your action plan into tangible marketing assets that drive engagement and conversion. We help you rebuild your marketing foundation with custom-designed materials aligned with your new strategy.
What We Deliver:
Brand Foundation
Comprehensive brand book
Professional presentation deck
Updated brand guidelines
Digital Presence
Custom website page redesigns
Audience-specific landing pages
New email templates with compelling visuals
Advertising Assets
Targeted PPC and social ad copy and visuals
High-impact banner sets
Social Media Package
Per target audience:
Static visual designs
Dynamic content pieces
Custom imagery for maximum engagement
Our Approach:
Audience-Centric Design: Each asset is tailored to specific audience segments for maximum impact
Cross-Channel Consistency: Ensure brand coherence across all platforms and touchpoints
Performance-Driven: Assets are designed with conversion and engagement metrics in mind
Scalable Solutions: Templates and guidelines enable future asset development aligned with your strategy
This phase transforms strategy into action by providing you with a complete suite of professional marketing assets ready for immediate deployment.