I want to refresh my brand

Branding is one of the most important topics for any given business: it’s what will make you memorable, relevant and accessible to your target audience.
Branding is one of the most important topics for any given business: it’s what will make you memorable, relevant and accessible to your target audience.
Branding is one of the most important topics for any given business: it’s what will make you memorable, relevant and accessible to your target audience.

But it can sometimes look like a design contest or projects that are disconnected from the core of your offer. This is why at Insign, we believe in branding for a purpose. Branding is one of our core competencies, and we always strive to tie it to your business goals. We approach branding projects with a deep-dive into your purpose and your value proposition, your competitive environment, and your audience expectations. Combining what makes you unique with what resonates with your market and your business vision, we make the decisions hand-in-hand with you, from a new name, new logo, new tone of voice or new visual territory, everything is done with the same goal: help your company thrive.

But it can sometimes look like a design contest or projects that are disconnected from the core of your offer. This is why at Insign, we believe in branding for a purpose. Branding is one of our core competencies, and we always strive to tie it to your business goals. We approach branding projects with a deep-dive into your purpose and your value proposition, your competitive environment, and your audience expectations. Combining what makes you unique with what resonates with your market and your business vision, we make the decisions hand-in-hand with you, from a new name, new logo, new tone of voice or new visual territory, everything is done with the same goal: help your company thrive.

But it can sometimes look like a design contest or projects that are disconnected from the core of your offer. This is why at Insign, we believe in branding for a purpose. Branding is one of our core competencies, and we always strive to tie it to your business goals. We approach branding projects with a deep-dive into your purpose and your value proposition, your competitive environment, and your audience expectations. Combining what makes you unique with what resonates with your market and your business vision, we make the decisions hand-in-hand with you, from a new name, new logo, new tone of voice or new visual territory, everything is done with the same goal: help your company thrive.

What would a brand refresh look like with us?

What would a brand refresh look like with us?

What would a brand refresh look like with us?

Even though our methodology always take into consideration your specific business goals, and how your teams are organized, you can expect this 3 step process.

Even though our methodology always take into consideration your specific business goals, and how your teams are organized, you can expect this 3 step process.

Even though our methodology always take into consideration your specific business goals, and how your teams are organized, you can expect this 3 step process.

Step 1 - Brand Identity & Strategy
Step 1 - Brand Identity & Strategy
Step 1 - Brand Identity & Strategy
  • What is the Unique Value Proposition of your business?

  • What is your company purpose?

  • And what competitive landscape are you positioned in?

We help you define what and how you want to express your brand.

Step 2 - Creative Territory & Tone of Voice
Step 2 - Creative Territory & Tone of Voice
Step 2 - Creative Territory & Tone of Voice
  • Naming
    if your brand or product needs it.

  • Creative concept & execution
    logos, colors, fonts, graphic principles, iconography…

  • Tone of voice principles
    manifesto, copy, or even music

*not including media budget

Step 3 - Rollout
Step 3 - Rollout
Step 3 - Rollout
  • Comms & Marketing Materials Update
    Rollout of the new branding & tone of voice on key materials

  • New website experience
    Make sure one of your most important touchpoint tells your story

  • Internal reveal
    Embark your most important stakeholders in this new chapter

We work with your teams to roll out your new identity depending on your goals.

Case studies

Case studies

Case studies

©Insign 2025

Don’t know where
to start? 

©Insign 2025

Don’t know where
to start? 

©Insign 2025

Don’t know where
to start?