SO'BiO étic
How to emerge on the US cosmetics market through a comprehensive social media strategy
#Beauty #Branding #USLaunch

↳The needs
SO’BiO étic, a French organic cosmetics company, needed help on launching their brand in the US market in an impactful and efficient way.

↳The answer
In order to maximize the impact of the launch, we worked on the redefinition of their overall image and brand strategy, coming up with a new tagline and more impactful key visuals for each of their product lines.
This effort was further supported by helping SO'BiO étic develop their brand social media guidelines and restructure their website technically and aesthetically.
We continue to work with SO'BiO étic on building audiences and brand awareness in the US since the launch, engaging their community on social media through an organic and paid strategy, influencer relations and creative direction and execution.


↳The results
20+ influencer collaboration in 6 months
10k+ followers on IG 6 month post-launch
4 product lines launched in a year

Insign played a crucial role in our brand's rebranding and adaptation to the US market. Their deep understanding of the industry, strategic approach, and creative vision transformed our brand identity, and messaging. Their multi-channel marketing campaign generated awareness, and engagement in this new crowded market.
Estelle Pellegrini,
International Communication Manager, SO'BiO étic